AWA+D Salon

AWA+D Salon

February 24, 2015 7:00 pm

the home of Stephanie Reich

Topic: The Opinion of Architects and Architecture- Improving our Position 

Thanks to everyone who participated in January!

Our discussion topic in February is an outgrowth of our talk in January, where someone asked “Why is it we don’t have any respect from the public, clients or contractors?”  With the opinion of architects and architecture getting weaker every year, what can we do as  design professionals and members of AWA+D to improve our position?

The AIA just launched a TV commercial (Feb 8/15) ‘Look Up’, a public awareness campaign designed to change the public perception of architects and architecture. Please make sure to find a few minutes to review:

Find the commercial here:

The AIA has been working on a “repositioning” campaign:

Last month we read an article by Steve Bingler and Martin Pederson “How to Rebuild Architecture”.  Here are links to articles in response: in agreement and written by Aaron Betsky with an opposing view.

Space is limited…

RSVP to by Monday, February 23; address details will be provided with RSVP

Refreshments provided- bring a beverage or small snack if you wish!